McGregor officially launched Proper No. 12 in 2018, and since then, it has been a significant hit. The brand’s logo has been on the canvas of UFC and boxing events, which has only helped the business grow. Over the past year, the sales have gone through the roof.
Proper No. 12 whiskey sales
In 2019, it was reported that Proper No. 12 helped push whiskey sales past $1 billion in the United States, which was a 12 per cent increase in sales from year to year.
When that happened, to the surprise of few, McGregor was eager to share how well Proper No. 12 has done.
In early 2019, reports stated that Proper No. 12 sold out a six-month allocation in its first ten days and shipped about 200,000 nine-litre cases since its launch. The 200,000 cases were sold for $35-40 million.
Also Read: What is Conor McGregor’s Salary?
2020 sales
As of right now, there are no documents showing how much Proper No. 12 sold in 2020. However, it is likely to be more compared to their first two years due to the company expanding into different markets and the popularity of McGregor.
On McGregor’s website, TheMacLife, a report came out that the company had a massive increase in sales to begin 2020.
In the same article, it is reported Proper No. 12 had a 24 percent increase in sales, while Jameson whiskey only had a six percent increase. However, one major question was how COVID-19 impacted final sales.
Although there is no official number, by all of these reports, Proper No. 12 had a massive 2020.
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